GEN V | Creative CAMPAIGN

I played a central role in executing the Gen V creative campaign, producing a high volume of deliverables across social platforms; Digital Out-of-Home (DOOH), Comic-Con activations, red carpet premieres, and major ad placements—including Amazon.com homepage takeovers (desktop + mobile) and Thursday Night Football broadcast integrations.

Working closely with the marketing team and securing approvals from executive producers, I deconstructed the layered key art production files to develop motion graphics tailored for a wide range of formats and specs—horizontal, vertical, looping, and platform-specific. From immersive DOOH displays to in-world social teasers, I delivered visually compelling motion pieces that anchored the campaign across all touchpoints.